Top Ten Reasons
to become a CertifiedFirst™ Network Shop
- A
World of Opportunity
Co-branding with the CertifiedFirst™ Network gives you
added credibility without loss of local identity. An example of a
successful co-branding strategy is the Intel Inside insignia
found on many of today's personal computers.The CertifiedFirst name, and all the good things associated
with it, gives your prospects another strong reason to choose your facility.
- Marketing
of the Network
As an individual CertifiedFirst™ Network approved
shop, you'll benefit from marketing of the Network as a whole, including:
- National brand-awareness
advertising of the benefits of choosing a Network facility in popular
consumer magazines
- Internet advertising
of the Network to your most motivated prospects — those who
are searching for key words or phrases such as auto body repair
- General awareness
advertising of the Network on selected, high traffic web sites
- Personal selling
and direct marketing of the Network to key industry buying groups
— insurance companies, fleets, and OEMs
- Interactive
Internet Auto Body Repair Center Locator
The CertifiedFirst™ Network's dedicated Web site
features an easy-to-use auto body repair center locator. When a consumer
or insurance agent in your market area queries the database looking
for high caliber auto body repair centers, your business, listing and
a description of its capabilities will automatically appear.
- Precision
Marketing Report
CertifiedFirst™ Network partcipants using the CertifiedFirst
mark have a secret weapon in their arsenal of marketing tools: the
Precision Marketing Report. This custom report shows you who your best
prospects are, where they live, what their interests are, and how to
best reach them with your marketing communications. You can even use
it to formulate growth and acquisition strategies!
- Local
Marketing Tools, Tips & Techniques
Participation in the CertifiedFirst™ Network is something
to brag about, and we'll help you do it. Once approved, you'll receive
a comprehensive collection of marketing materials including:
- CertifiedFirst
Network welcome and identity starter kit
- Professionally
written and designed advertisements and commercials
- Expert public
relations assistance
- Tips for making
your marketing campaigns more effective
- The "Grand
Reopening In A Box" Promotional Kit
- CD-ROM with electronic
logos and more!
- A
World-Class Image
The emblem for the CertifiedFirst™ Network has been
carefully designed and thoroughly researched — and has been shown
to connote a quality image. You can capitalize on this great brand by
incorporating it into your store's signage, apparel, business papers
and more — high quality merchandise available at Network volume
prices.
- The
Good Housekeeping Seal
Only Network repair centers using approved products according to approved
techniques are authorized to use the CertifiedFirst
certification mark and to utilize literature and point-of-sale materials
featuring the Good Housekeeping Seal. This well-known and influential
symbol is one of the most highly recognized, sought-after designations
in the world.
- Customer
Service Training
Customer service is the cornerstone of the program, and the key to a
more successful future. A new customer satisfaction training course
has been developed and is available only to participants in the CertifiedFirst™
Network.
- Enhanced
Communication Tools
The Program offers you exciting new ways to stay in close communication
with your customers, and with the program administrators. Included are
point-of-sale materials, a toll-free customer service phone number,
participants-only information via the World Wide Web and more.
- Value-Added
Programs
There are a host of value-added services available to participants of
the CertifiedFirst™ Network: discounts on facility
design and layout services and office supplies, access to special financing
rates, and employee benefits programs, etc. Many of these services,
purchased outside the program, are worth the price of admission alone!
And they're all included as part of your annual participation in CertifiedFirst
Network.
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